Although much has been said during the last two decades about the shift to digital, 2020 has been the real watershed moment for digital transformation. Measures and strategies to combat the COVID-19 pandemic have changed the plans of thousands of companies and institutions. It is estimated that since the beginning of the quarantine, internet use and dependence on electronic devices has increased by 70%. Even those who were reluctant to integrate automation and e-commerce into their business models are starting to take action.
However, it is important to note that making the switch to digital itself does not guarantee success. This is a highly effective tool that increases our chances of achieving success, if combined with adequate vision and strategies. Therefore, today we share the 11 principles that, according to The World Economic Forum, are key to the digital transformation process of any corporation.
1. Establish a clear purpose
From the beginning, it is essential that you establish clear goals and objectives which are achievable through automation. This will give you a clear reference point towards which your strategies should be directed.
2. Commit to digitizing fully
Digital services must become part of the general strategy of your company. For this purpose, it is essential to form a multidisciplinary work team to promote the implementation of this new business model.
3. Combine innovation and efficiency
View technology both as a short-term cost reduction measure and a long-term, value-added investment.
4. Align your strategy to your goal
Your business strategy must be aligned with your purpose. This will help you to enter new markets and create new value propositions.
5. Establish flexible alternative strategies
While it is important to follow a clear path to achieve your goals, it is also necessary to establish alternate paths and flexible strategies. Anticipating problems before they arise is key to better decision making.
6. Combine short and long term strategies
Plan based on several possible scenarios. By considering multiple possibilities, you are able to develop strategies for whatever arises.
7. Foster an entrepreneurial culture
Form a work team willing to innovate and be open to change. They must be resilient and proactive in the face of possible errors. Create a collaborative space that encourages disruptive innovation.
8. Be backed by a high-level executive team
Focus on providing continuous training and enhancing the digital skills of your collaborators. It is essential that your executive team is familiar with the strategy for the digital transformation of the company.
9. Invest in quality technology
When investing in technology, it is vital to balance short-term costs and future value. Always keep your goals in mind and prioritize the commercial results you expect.
10. Be firm and consistent with your digital strategy
Develop a work culture based on coordination. You must be firm and dismantle resistance to change. This will help establish the new processes, behaviors and standards that digital transformation requires.
11. Adopt new parameters
In order to measure the performance of your new implementations, you need to establish new metrics. These could be the digital capabilities acquired or improvements to customer experience.
Now that you know some of the essential points for successful automation of your services, we invite you to apply them in your company. Do you still have doubts about how to adapt your company to this new normal? Contact us! We have a wide portfolio of products and services for all market sectors.